By a nose… – The Institute for Art and Olfaction

We launched our nose campaign today and hit the ground running. In fact we hit our first milestone of $1,000 in donations just six hours after announcing the campaign. And then – oh happy day! – we quickly surpassed it.

Slider_2_smOur overall fiscal goal is to raise $7,000 before June 30. We’re raising this money so that we can make the necessary improvements to our new space in Chinatown.

Fundraising is really hard, and early support is crucial to the campaign’s success. It raises morale, it instills confidence, and it creates the momentum that will carry the campaign through to completion.

For these reasons – and for many others – we want to thank the donors that stepped in today on our first day to help us knock through our first goal in two shakes of a lamb’s tail.

Tycho Brahe Level: Mandy Aftel for Aftelier and Sarah Horowitz-Thran for Sarah Horowitz Parfums

Cleopatra Level: Paige Wery for The Good Luck Gallery and Dannielle Sergent for Cognoscenti

Cyrano de Bergerac Level: Chantry 1975 and Daphne Gendrin

Nikolai Gogol Level: Minetta Rogers

Collabo-nose Level: Jacki Morie for All These Worlds, LLC


We’re really pretty excited about creating a wall of plaster noses.

Check out this photo of some of our nose prototypes, sculpted with love by IAO Creative Director Micah Hahn and Founder Saskia Wilson-Brown. From left to right, we have the prototype for Tycho Brahe, Cleopatra, Pierrot and Cyrano de Bergerac. Also, below is an image from our first attempt at creating a latex mold of one of our noses. We laid the latex out very thickly, and only then read the instructions about doing thin layers, one by one. Oh well. Fingers crossed that it comes out alright!

We’ll keep you posted.

Nose_long2 Noses_inarow Nose_Cast


By a nose…