In 1998, Franco co-founded designgarden, a multi-disciplinary firm that specialized in graphic design and multimedia. As co-founder and managing partner, Franco oversaw the day-to-day operations of the company.
In 2001 Franco and his business partner Adam Eastwood, launched one of the early premier ecommerce sites for luxury fragrance: Luckyscent.com. By applying strict design aesthetics and a knack for direct marketing, Franco and Adam have overseen Lucksycent.com’s development. It has since grown into the largest online retail destination for niche fragrances in the US.
In 2005 they launched Scent Bar, a brick and mortar store designed to accommodate the growing request for a sensory destination in Los Angeles.
In 2010, Franco and Adam created indiescents.com, an ecommerce site with a focus on hand crafted, emerging artists in the fragrance world. Launched initially as a side project, indiescents.com has helped the expansion of countless independent and artisan fragrances.