IfNF – The Institute for Art and Olfaction

The Institute for New Feeling presents: a collection of air qualities
for Parckdesign, Brussels
by The Institute for New Feeling
Scent collaboration with the IAO
September, 2016



For Parkdesign2016, the Institute for New Feeling presents a designer fragrance line derived from a playful balance of garden herbs with airborne pollutants and human essences. Among the list of ingredients are aromatics like thyme and wintergreen, but also subtle, evocative undertones like stray dog, air conditioner, kebab and wine left out all night. These elements will be conceived with input from the community, isolating both favorable and contentious aspects of everyday life in Brussels.

The IAO is collaborating on the fragrance component of the project, by creating the compositions for (and with) IfNF.



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IFNF_LOGO_WEBThe Institute for New Feeling is a three person collective committed to the development of new ways of feeling, and ways of feeling new. We create art experiences in the form of treatments, therapies, retreats, nutritional substitutes, audio meditations and speculative wellness products. Our work responds to the wellness industry as a shifting, slippery intersection of capitalism, technological innovation, and the body.

Recent shows include Southern Exposure (San Francisco), Recess (NY), Cannonball (Miami), Threewalls (Chicago), Vox Populi (Philadelphia), the Luminary (St. Louis), CCA Santa Fe (NM), SPACES (Cleveland), Miller Gallery (Pittsburgh), with upcoming presentations at Ballroom Marfa (TX) & Whitechapel Gallery (London).

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