Dana El Masri – In_Lab – The Institute for Art and Olfaction

Dana El Masri
In residence at the IAO
Dates: September 1 – 10, 2014


Dana_Lab_01A perfumer who focusses on the intersection of music and scent, Dana El Masri spent her time at the Institute for Art and Olfaction working on several new perfume formulations that related to musical albums that she responds to.

Dana’s intention with her practice is to connect two invisible mediums that illicit raw emotions within a person, embracing the multiplicity of the senses. The goal is to help people engage with themselves and with others through a change in perception. Illuminating the power of music as well the effect of the sense of smell on our subconscious, she aims to create a new chance to experience scents, new genres of music as well as delving into synesthesia (the merging of the senses).



Dana El Masri is an indie perfumer and olfactive writer. She is the founder of Parfums Jazmin Saraï; a collection of perfumes inspired by songs and Synesthesia. Dana’s work focusses on scent, music and culture, and finding the connections between all three. Whether it is in the form of custom-made perfumes, working with musicians, to scenting live shows and spaces. The aim is to focus on the role of scent in social interaction, to educate the public about the world of scent, and to bring perfumery as a form of artistic expression to the forefront. Dana has collaborated with fellow perfumers, completed a residency at the Institute of Art and Olfaction in 2014, exhibited at AIX Scent Fair in May of 2016, and is currently various on multiple multi-sensory based projects. She has also won the Literary Award for her piece ‘Reflection Eternal’ in Odou Magazine in London in 2015 as well as the Perfumed Plume for her piece ‘Flower Power’ in the “Science of Scent” category.

Parfums Jazmin Saraï