now past later – The Institute for Art and Olfaction

now past later
a zine by Maxwell Williams
with the Smelly Vials Perfume Club
May, 2016



now past later invite_V6The Institute for Art and Olfaction is pleased to announce now past later, a limited run publication featuring 15 artists and writers who work in scent.

The publication was be released during the AIX Scent Fair at the Hammer Museum in Los Angeles on May 6, 2016, and will be officially launched at the Institute for Art and Olfaction on May 26, 2016.

now past later is an imaginative zine produced by the Smelly Vials Perfume Club (SVPC), and edited by SVPC member Maxwell Williams. The publication features Ben Chase, Zoe Crosher, Peter de Cupere, Cat Jones, Sophy Naess, Sean Raspet, Klara Ravat, Bert Rodriguez, Tracy Jeanne Rosenthal, Laurel Schwulst, Sydney Shen, Miriam Simun, Clara Ursitti, Christine Wang, and Martynka Wawrzyniak.

The concept behind now past later was to ignite the artists and writers to create something with a selection of prompts: 1) a visual representation of a nose, 2) use text or visual representation to describe a scent memory, or 3) use text or visual representation to describe a scent that doesn’t yet exist. The exercise highlights the unique intersection between scent and time. Scent is often present, as represented by the nose, the physical location of smelling; it is distinctly linked to memory in a way that perhaps only audio approaches; and it has potential to be a billion new possibilities, as any perfumer will tell you.



Date: Thursday May 26, 2016
Time: 7-10pm
Location: The Institute for Art and Olfaction
932 Chung King Road, Los Angeles CA 90012
Directions + Parking

Readings by:
Zoe Crosher
Christine Wang
Tracy Jeanne Rosenthal

Music by:
Sean Raspet



maxwellMaxwell Williams, an LA-based culture writer, contributes to The New York Times, W Magazine, Bloomberg, Condé Nast Traveler, High Times, and Dazed. He also occasionally DJs.

Maxwell is a member of the Smelly Vials Perfume Club, a collaborative perfume club rooted in an ethos of experimentation, knowledge-sharing and a gonzo approach to cross-modal creativity. Core members include Julianne Lee, Jeffrey Paul, Kendra Gaeta, Minetta Rogers, Maxwell Williams and Saskia Wilson-Brown.