Sarah Shewey – The Institute for Art and Olfaction
Sarah Shewey founded Pink Cloud Events in 2006, combining her research at USC on the process of visual symbols and her experience in film production, catering, audio-visual production, talent and venue management with her motivation to reduce waste in event productions.

As a highly analytical, systems-oriented, and creative individual, Sarah seeks to progress the interaction between ideas, experiences, and action through social gatherings both live and online.

She currently sits on the board of, works with the TED conferences as the TEDActive Program Producer, is creating a do-it-yourself wedding services marketplace online, and hopes you’ll join her in a K-town karaoke bar someday soon.