The Science of Smell Series
Ongoing, with Anna D’Errico

 

Perfumery is an art. But it is based in science. While it is easy to forsake rigour in our quest for beauty, it is important not to lose sight of empirical truths. Neuroscientist Anna D’Errico is here to help, in the Science of Smell series.

Over an ongoing series of talks, Anna D’Errico covers some of the hot-button topics in perfume science – from pheromones, to the link between scent and memory, with many other topics in between.

The series is rooted in science thinking, and intends to present researched truth in the face of misunderstanding and half-truths – busting a few myths, along the way.

 

+ SEE UPCOMING SCIENCE OF SMELLS CLASSES ON OUR EVENTS CALENDAR

 

 


MORE INFORMATION

The Science of Smell series presents a series of monthly classes taught by Anna D’Errico.

Good for: Advanced beginners, intermediate, advanced
Requirements: None.
Materials: There are no materials required for these classes.
Instructor: Anna D’Errico

Topics covered:
+ Topics covered vary based on lecture theme
+ All classes are grounded in a rigorous, science-based curriculum

Take-Aways: Participants will leave with a greater understanding of the science behind various aspects of smelling, perceiving scent, and more.

 


PAST CLASSES

The Science of Smell: Introduction to Science Thinking for Perfumery (May, 2022)
In this introductory session designed for perfumers and curious minds, Anna will cover the basic knowledge of science thinking in perfumery, including a brief introduction to olfaction and the sense of smell, an introduction of the perception of scent, practical thinking tools for interpreting scientific information starting from examples of olfaction-myths and misconception: from the use of pheromones in perfumery to brain scan devices for perfume-choice, an introduction to the evidence pyramid and research design, and more.

Science of Smell: The Pheromone Myth (June, 2022)
Anna D’Errico joins us to explore the pheromone: truth, fiction, somewhere in between? What actually is a pheromone? Do we know any human pheromone? Can we use them in perfumery?

Science of Smell: Our Bodies, Our Smells (July, 2022)
We’ve all heard it: “perfumes smell different on people because of their body chemistry.” But is this in fact true? Anna D’Errico explores the science-based evidence linking body odor and perfumery. We’ll explore what makes us smell, how our bodies produce and sense odorants, and more. Join us for a facts-based class that provides an overview of basic scientific concepts, and clear out some misconceptions, along the way.

Science of Smell: Neuroscience for Perfumery (September, 2022)
In this class, Anna digs into the truths and myths around how scent relates to memory, exploring science-based evidence around the neuropsychology of smelling. We’ll explore the truths and myths around scent-evoked memories: can a smell rescue memory? Is there a relationship between olfaction and Alzheimer’s disease? We’ll also cover the relationship between emotion and perfume, measuring responses to perfume, the theories behind the use of EEG and brain scans to find the best perfume for a person, and more.

Science of Smell: Artificial intelligence, algorithms and digital devices (November, 2022)
Anna digs into the details about scent relates to technology. We’ll explore current discourse around artificial intelligence, algorithms, machine learning and digital devices — and how they relate to our sense of smell.

Science of Smell: All About Candles (December, 2022)
“What’s a fire and how does it– what the word– burn?” goes a well-beloved song. In this class, Anna digs into the science of candles. We’ll explore the truths and myths as well as the history and production of human-kinds favorite form of tamed fire.

 


ABOUT ANNA D’ERRICO

Anna D’Errico is a neuroscientist, published author, and independent performer. She combines the science of smell with performances, and teaches sensory training investigating the use of odors in connection with movement and the performance space. She also works as a freelance trainer and science writer.

Links: Website