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Creative Development for Perfumery: The Brief (online)
November 22 @ 10:00 am - 12:00 pm PST
$200.00
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This class meets in three online sessions: 11/8, 11/15, 11/22
Class meets from 10 AM – 1 PM PDT / 1 PM – 4 PM EST.
It is often said in perfume that we ‘smell first with the eyes’. With thousands of fine fragrances in the market, how do you distinguish your fragrance and your brand from those around it? How do you develop the idea, the story and the mood of the scent, perhaps before you have even begun to blend it?
Beyond the bottle and the packaging, prospective customers often seek imagery, notes, and descriptions prior to smelling your product. This course is intended to connect the art and science of perfumery with the power of imagination through written and visual language—to entice, to teach, to entrance. An essential part of any successful fragrance business, branding and positioning your scent can be a daunting task. In this class you will learn how to do exactly that.
We will discuss conceptualisation, from initial ideas and research to mood imagery, and finally a written brief: an essential tool for a perfumer or fragrance entrepreneur. As part of class, we will also review the briefs and positioning of scents in the market in addition to materials from Michael Nordstrand’s own brand, Mythologist, before opening up the class to discussion and questions.
Through our investigations we will explore exactly what Jean-Jacques Rousseau meant when he said ‘olfaction is the sense of the imagination’.
Takeaways:
- An overview of approaches to perfume design
- Conceptualizing fine fragrance in story, mood, imagery, and description
- Branding and positioning scent products in the perfume market
- Creation of and feedback on perfume briefs
This is a three-day online class, occurring on Friday November 8, 15, and 22, 2024 with short breaks taken during each class. Class Zoom links will be sent by email 24 hours before each session.
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When you sign up for a class or event at the IAO, you will receive an Eventbrite confirmation email which contains important information, such as materials lists or preparation instructions. Please be sure to scroll down in the email, so you see those instructions.
For online classes, you will receive the Zoom log-in information approximately 12 – 24 hours before each session begins. To avoid this going to spam, add hello@artandolfaction.com to your address book. Our online classes are recorded, and the video is available to registered attendees for 7 days after the class takes place. Because the class is recorded and can be viewed later, we do not provide refunds or transfers for online classes.
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