Meet a Nose: Andrea Maack (online)
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Each edition of Meet a Nose takes the form of a one-hour discussion moderated by IAO founder Saskia Wilson-Brown, in which extraordinary thinkers, singular artists, and distinctive perfumers from around the world share their unique perspectives on what it means to be a sensorial human in the world.
Andrea Maack is an Icelandic visual artist, who launched her first perfume as an art piece. “The idea of working with scent came about through a series of exhibitions I always envisioned only making one fragrance titled SMART (Smell Art), but after that show, I was hooked on this process and started working on scented installations full time,” she explains.
Soon after that show, in 2012, Maack decided to develop a luxury fragrance brand—ANDREA MAACK. “The brand came about when I was invited to host the opening show of a design gallery in downtown Reykjavík and I decided to do an art installation in the form of a “Andrea Maack perfume shop”.
For Maack, the link between visual art and perfumery is a palpable one. “I see scent as a linear thing — it travels along your skin and travels through the air, which can be reminiscent of strokes traveling across a page.”
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