ABOUT #POTM
Do you know the #SOTD meme, so prevalent on social media?
Well, we’re taking it a step further and doing our own version, live-and-in-person, IRL, and all that. We’re calling it #POTM, and it’s a simple and obvious way to introduce new brands to the good people of Los Angeles.
#POTM stands for “Perfumer of the Month”, a simple and descriptive name for this new program, which launched in January 2018 at the IAO. This progam features up to six scents from one independent or artisan perfumer’s line at the IAO in Los Angeles, on a monthly basis. We started this program in order to help our community and visitors discover new brands, and to highlight the muliplicity of perspectives from brands, from all over the world.
> Visit the IAO
> Submit your brand for consideration
COMING UP
ENVOYAGE PERFUMES
October, 2018
Perfumer/Brand Owner: Shelley Waddington
> Learn more
PAST #POTM
CHRIS RUSAK PERFUME
June, 2018
Perfumer/Brand Owner: Chris Rusak
Homebase: Los Angeles, USA
On view: Io, 33, Quasi una absurdia
Chris Rusak handcrafts perfumes inspired by the high-quality natural materials that structure each of his works. He references classical fragrance styles while remaining contemporary and experimental: meticulously integrating aroma chemicals, employing techniques like mathematical constraints, or tincturing uncommon ingredients. Working with the belief that art can be a grounding, analog experience in an overwhelmingly digital world, he finds broad inspiration from the California terrain to color theory, to garage house music and German philosophy. Rusak is an independent perfumer, visual artist, educator, and holds a degree in art history from UCLA. The Institute of Art and Olfaction is excited to feature Chris as Perfumer of the Month during the launch of his perfume line.
> Learn more
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PARFUMS JAZMIN SARAI
May, 2018
Perfumer/Brand Owner: Dana El Masri
Homebase: Montréal, Canada
On view: Neon Graffiti, How You Love, Led IV, Otis & Me, Solar’I, Ma’Ré, Nar
Based in Montréal, Canada, Parfums Jazmin Saraï is a collection of perfumes created by Dana El Masri, exploring the convergence of scent, music & culture. The Jazmin Saraï line embodies the union between the queen of white flowers Jasmine and the king of musical genres Jazz, wafting through the inner walls of a Saraï, an oriental palace.
Featuring: THE TARAB DUET (a collection inspired by classic icons of the Middle East. An homage to family and ancestry) and THE QUINTET.
> Learn more
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MAISON ANONYME
March, 2018
Perfumer/Brand Owner: Chris Gordon
Homebase: Los Angeles, USA
On view: Eaux D’Artifice (L’Immortel, Pale Fire, Vespero) and Les Voiles (Rose, Neroli, Jasmin)
About: MAISON ANONYME is a purveyor of sophisticated fragrances that explore the radical marriage of opposites — light and dark, absence and presence, nature and artifice — seen through the lens of Baroque opulence and complexity of form. Created to delight, enchant and inspire, the scents are by turns sensual and rigorously cerebral. Respectful of both the wearer and the craft, MAISON ANONYME offers an alternative to mass-market fragrances that nonetheless remains grounded in classical technique.
> Learn more
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IMAGINARY AUTHORS
February, 2018
Perfumer/Brand Owner: Josh Meyer
Homebase: Portland, OR.
About: Imaginary Authors is born from the concept of scent as art and art as provocation. Like a good book, these scents are meant to inspire you. In these bottles are layered narratives that are sure to generate stirring conversation, fragrances that might be capable of changing the course of your own personal story. The hope is that they not only invigorate and intoxicate, but also take you to new places. Each Imaginary Authors fragrance follows a compelling storyline peppered with intriguing twists. These are scents to curl up with, to share with friends, to take with you wherever you go, and to return to again and again for a uniquely transcendent experience.
> Learn more
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BARUTI
January, 2018
Perfumer/Brand Owner: Spyros Drosopoulos
Homebase: Amsterdam, Netherlands
Featuring: Chai, Dama Koupa, Tindrer, Indigo, Berlin im Winter, Onder de Linde, Voyance and Nooud
About: Baruti is an experience. The brainchild of Spyros Drosopoulos, under which name he releases his most personal creations. The perfumes are designed like personae, they have a full blown character of their own which melts with that of the wearer.
> Learn more
INTERESTED IN PARTICIPATING?
We have some participation conditions. Please review the points below, and find a link to our online participation form.
+ Although we are open to all brands, we give preferential treatment to brands that do not have already distribution in Los Angeles.
+ By participating, you are responsible for sending us a selection of your line (up to six perfumes).
+ We accept scents in sample form, but would require at least one bottle to display.
+ We accept (but do not require) promotional materials, limited to: Table-top signage (not to exceed 10 in. / 25. cm square), branded scent strips, take-away postcards or flyers, give-away samples. Promotional materials beyond those listed above are not accepted.
+ There is no cost to participate.
+ Perfumer and/or perfume brand is responsible for the cost of shipping the perfume samples to us.
+ We are not able to ship samples or promotional material back to you: All samples and bottles will be kept in the IAO archive.
+ By participating in the #POTM program, you agree to allow the IAO to promote your brand in our monthly email blast, and in any online and social media promotion.
Note that we are not selling perfume at the IAO. The program’s purpose is to allow people to experience new work, and buy it from the perfume brand’s existing sales outlets.
+ Please take a moment to fill out some basic information about your brand here
(links to Google Form: https://goo.gl/forms/hcp6522II4mC4vb62)
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Thank you!