Color Factory, Houston
October, 2019 – 2021
Color Factory is a collaborative interactive exhibit that debuted in San Francisco in 2017 and New York in 2018. What was intended as a month-long run unexpectedly flourished as a celebration of color and creativity that’s lasted over 2 years.
In October 2019, a whole new palette arrived in Houston in the Upper Kirby neighborhood. In over 20,000 square feet, they feature participatory installations of colors they’ve collected around the city (and space!) – hues that invite curiosity, discovery, and play. Some of their favorite artists, creatives, designers, and makers are teaming up with them to tell their unique color stories and engage all of your senses in unexpected ways.
The IAO teamed up with Color Factory to produce 15 scents that explored culture in Houston in an interactive exhibit.
IAO team members Tim Van Ausdal, Minetta Rogers, Madeleine Stearns and Saskia Wilson-Brown composed scents ranging from BBQ sauce to hot sauce, bubble gum to grape flavored medicine, cash money to that smell right after it rains. The smells were exhibited in a color-activated interactive exhibition called Chromaroma.
Photo courtesy of Color Factory