Learnings Report: Musk

Learnings Report: Musk

Drawn from the diminutive and fanged musk deer in Tibet, generations of Chinese and Tibetan housewives used musk to rid themselves of moths, to heal family illnesses, to strengthen the brain, the heart and the senses. Musk was used to perfume the skirts of women in the Hindu Kush (in Afghanistan and Pakistan), and was witnessed consumed as a flavoring for meat by the world’s greatest fabulist, Marco Polo. Polo believed in the stuff’s market potential, and brought a quantity of it to Venice in the late 13th century, suing a customs agent in his efforts to get it into the city.